expert advice shared simply

Delta Cargo

Delta Cargo was preparing to introduce a new website. My team at BGG created videos explaining its features, services and benefits, giving customers an introduction to the experience.

AT A GLANCE

Role: Founder / Director, BGG
Client: Delta Cargo
Focus: Launch communication and customer education
Deliverables: Site overview, feature and service videos

  • Introducing the website meant explaining what customers could do with it. Delta Cargo needed to communicate new capabilities alongside its products, services and the people supporting its customers.

  • Organize the introduction around what customers needed to understand: what the site offered, which features were new and where to find support.

    Video provided a way to demonstrate the digital experience while connecting it to Delta Cargo’s broader service.

  • I led BGG’s creative work for the video series, shaping how we presented the platform’s capabilities and benefits. The assignment focused on making the new experience understandable through clear storytelling and product communication.

  • The series covered distinct parts of the customer experience:

    • Site overview: An introduction to DeltaCargo.com

    • New features: A closer look at the site’s capabilities

    • Sales and products: The services available to customers

    • Customer service and people: The support behind the experience

    Each video addressed a specific topic while contributing to the overall introduction.

01 / The outcome

We delivered a coordinated video series supporting the website launch, giving Delta Cargo materials to introduce the platform and explain its features and services.

02 / what this demonstrates

Making a digital product understandable is part of delivering its value. This work reflects my ability to connect product capabilities, customer questions and brand storytelling into a clear introduction.