homedepot.com was without a Creative Director & Senior Manager for a year. New processes, team restructuring, e-comm strategy and brand alignment enabled profitability for the first time.

homedepot.com

Refocused the attention of the site to e-commerce and to be congruent with the brick and mortar business. Created a new style guide, brought architecture and design in-house, new taxonomy, total re-architecture and visual design. Constant iteration over the next few years.

Within the first year homedepot.com became profitable for the first time after 8 years and saw growth from $375 Million to over $1.3 Billion over the next four years.