professional summary

Talented and experienced senior creative leader with 17+ years driving vision, creative strategy, management and communication for top companies. Professionally building and developing, people, relationships and processes.

Extensive experience managing large multidisciplinary teams and creating attractive work cultures for creative, product and UX departments. 

Taking brands like The Home Depot and State Farm through digital transformations. Developing operating and engagement models, visual design and execution strategies, with a focus on improving quality, pace and customer experience. 

experience

Senior Manager: State Farm, June 2019 – Present

Leading the creation of a new, digital design system that Inspires State Farm practitioners and empower product teams to build more consistent experiences for State Farm customers. Using a brand aligned visual language, pattern library, style guide and voice and tone guidelines, to improve speed to market and customer interaction. Building and leading a multidisciplinary team of 15+ including a creative director, architects, designers, researchers, content strategists, developers and third-party partners, to strategically set the course, design, execute implement and gain adoption for the system.

Senior Manager: State Farm, June 2016 – June 2019

Responsible for the strategy and execution of all unauthenticated .com marketing pages, State Farm Bank, MyAccounts and customer facing native apps. Maintaining quality and pace within an agile environment, providing horizontal solutions across products and channels. Aligning to enterprise goals, transformation strategies, developing roadmaps, creative standards and accountable for product OKRs. Fostering collaboration between marketing, product development, analytics, research, legal, compliance and accessibility teams. 

Creative Director: BlackGreen Gold, April 2013 – Present

Principal, responsible for the ground up development and management of business infrastructure, development, growth, process, strategy and creative direction for this Atlanta startup. Providing creative vision and client strategy for key brands and companies including Synchrony Financial, Crown and Caliber, Meat & Livestock Australia, Conagra Foods, Delta Airlines, Coca Cola, The Home Depot, and Slalom. 

• Custom content development

• Pitch campaigns 

• Social content and strategy

• Insight driven audience engagement

Managing Director: GOLDCREWS, December 2014 – Present

After acquiring the 30-year-old TV and film production crewing company 1-800-TV CREWS, I focused on business continuity, expense reduction, revamping infrastructure, developing the new brand and marketing strategy. Leading to the elimination of debt and bringing the company back to profitability in only two year. I’ve been able to successfully maintain the current client roster of broadcast companies, (CBS, USA Network, Discovery, BET, VH1…) while acquiring new business delivering production quality and consistent customer satisfaction.

Senior Manager Online Creative – Photography & Video: The Home Depot, January 2010 – April 2013

Created a new Photography & Video department to support the expanding visual asset and content needs of homedepot.com. 

• Content strategy

• Custom video content including OLA, how-to, product demos, buying guides, commercials

• Custom Photography

• Video distribution strategy 

• System integration 

• Product solutions

• Analytics and measurement 

• Asset management system

• Photography and video standards for digital use

• Secure vendor partners 

Senior Manager Online Creative: The Home Depot, January 2008 – April 2013

Head of online creative, leading design vision, building multidisciplinary teams, developing department process and documentation. Fostering product relationships, managing budgets, quality and pace. Delivering solutions based on Digital Transformation goals across all digital channels. Built a productive creative studio with positive culture, establishing new standards and patterns and managing agency partners,

• Complete department restructuring

• Directing the creative exploration, review and refinement process

• Developing, mentoring and identifying new discipline expertise for the digital experience team

• Created horizonal experiences across platforms 

• Bred consistency and channel integration

• Built one team approach for UX, UI and development teams

Creative Experience Lead: Legg Mason, 2002 – January 2008

Lead the interactive team in creative support of digital initiatives, system and product development for Legg Mason and its many subsidiaries and affiliates. Unifying the Legg Mason story for both the internal and external properties. 

• Digital UX and UI lead 

• Created common visual language across enterprise digital channels 

• Project Management

• SEO

• Analytics and measurement

• Agency acquisition and management

Senior Graphic Designer: Crosby Marketing Communications, 1999 – 2002

Creative lead responsible for vision, design and implementation of printed marketing collateral, corporate websites, trade show graphics, print ads, TV and web advertising, promotional material and package design for clients in healthcare, retail, financial services and government agencies. Clients included, Kaiser Permanente, Royal Farms, Haircolor Express, GE Capital, Washington Adventist Hospital, Catholic Campaign for Human Development.

• Strategic planning, communications and creative development 

• Project management

• Creative lead on in-store brand, photography, package design, store signage and POS material

• Studio management

• Print production

• Broadcast commercial production

Art Director: Schroder Publishing, 1997 – 1998

Directed the creation of 4 tabloid newspapers. Responsible for all aspects of the newspapers design and production including style guide, layouts, photography and printing.

Maintained the daily operation of creative department, supervising the design of ads, direct mail pieces and collateral produced by designers. Provided mentorship, development and training for all designers.

Graphic Designer: The Atlanta Journal/Constitution, 1996 – 1997

Lead designer creating print ads, promotional material and collateral for newspaper advertisers. Working collaboratively with account teams, during client research, design, presentations all the way through final print.

education

Clark Atlanta University- Atlanta, Georgia

Bachelor of Arts in Art/Fashion Design

references

Available upon request